ABOUT

Started at 10 with a camera. Still haven't put it down. Now I get paid for it

ME

Man with light brown hair and mustache wearing large black wraparound sunglasses and a black turtleneck sweater.

        My name is darren and this is my story.

The Kid With The Camera

I picked up a camera when I was 10. Not because anyone told me to, but because I kept noticing moments that felt too important to let pass. While other kids were outside kicking a ball, I was trying to figure out how to frame a shot that made you feel something. That curiosity never left.

Learning The Hard Way

By 16, I'd talked my way into a photography assistant role at a studio. I learned everything from the ground up: lighting setups, camera operation, how to read a room, and how to understand what people actually want before they can explain it themselves. I shot fashion, product, portrait, fine art. Every genre taught me something different about how images communicate.

Lights, Camera, Chaos

But stills weren't enough. I wanted movement, sound, narrative. So I shifted into commercial film and threw myself into it completely. I worked on TV ad sets for major brands, coordinated productions, assisted directors, and learned how a 30-second spot can take three days and 40 people to pull off. I loved every chaotic second of it.

Control station with monitors, laptop, and camera equipment during a live event production inside a large indoor venue with people in the background.
Young woman in a black jacket and white shirt with red text looking at refrigerated shelves stocked with various bottled and canned drinks in a store.Woman in a black jacket and white shirt with 'ACID' text looking at beverages in a refrigerated store shelf.Young woman in a black jacket and white shirt with red lettering browsing refrigerated beverages in a store.

Sleep Was Optional

Along the way, I couldn't sit still. I launched Red Chain Clothing, a streetwear brand I built from concept to product. I co-founded CAS Production, an events company that organised concerts, festivals, and nights out across Turkey. I was shooting, editing, organising, branding. Sleep was optional. Ambition wasn't.

I spent years building my craft across Izmir, Istanbul, and Çanakkale. I led creative teams, launched six brands from scratch, produced content that grew client networks, and cut production costs without ever cutting corners. Every project was a puzzle, and I was addicted to solving them.

Coming Home

Then lockdown hit. And like a lot of people, it made me rethink everything. I was born in Ireland, and I made the decision to come home to Dublin to reunite with my mum. It was one of the best calls I've ever made.

Since moving back, I've been working as a Creative, helping brands across Dublin and beyond with video production, content strategy, social media, and web design. I take every project personally because that's the only way to do it properly.

Beyond The Screen

But I'm more than the work. I'm someone who craves adrenaline. I do archery. I love getting out into nature, camping in the middle of nowhere, and going off-road in places that would void most warranties. I have deep respect for the outdoors and everything in it. I'm fascinated by AI, by space, by technology, by whatever's coming next. I'm always learning, always progressing, always chasing the next thing that excites me.

Twelve years on, the fire is the same as it was when I was 10 years old with a camera I could barely hold. I just got better at aiming it.