I handle the full pipeline: audience research, ad creative (copy, stills, video), campaign setup, A/B testing, and ongoing optimisation. Every campaign is structured around a specific goal, whether that's lead generation, online sales, or bookings.

I build the creative myself, which means your ads match your organic content and brand. No stock imagery, no generic templates. I test across audiences, placements, and formats, then scale what works and cut what doesn't. You get a monthly report showing cost per lead, return on ad spend, and exactly where your budget went.

What's involved:

• Audience research and campaign strategy
• Ad creative produced in-house (copy, visuals, video)
• A/B testing across audiences and placements
• Budget management and ongoing optimisation
• Monthly reporting tied to cost per lead and ROAS

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