The Client

‍Raydent is my own social media agency, targeting high-ticket Irish brands. I needed a site that practised what I preach. If I'm selling premium content and web design to clients, the agency site has to be the proof. To see Raydent.ie

The Brief

Raydent needed a proper home online. I had the client work, the production skills, and the positioning, but no site that tied it all together. The goal was to build something from scratch in Webflow that could showcase case studies, host self-served video, and give prospective clients a reason to get in touch. Every detail had to demonstrate the standard of work I deliver.

My Approach

‍I designed and built the entire site in Webflow with custom coding embeded too. The build includes scroll-driven animations using GSAP and Lottie, giving the site a sense of motion and narrative as you move through it. For video, I bypassed third-party hosting and built a custom video player pulling directly from a Cloudflare R2 bucket for faster load times, zero branding, and full control over playback.

Every case study page was designed as a standalone piece with bespoke HTML embeds, device mockups, and embedded video that loads on scroll. The CMS is structured so I can add new work without touching the page architecture.

The Challenge

Designing for yourself is always harder than designing for a client. There's no brief to follow, no external deadline, and every decision gets second-guessed. I had to step back and treat Raydent like any other client. Define the positioning first, then build the site around it.

The Result

raydent.ie now serves as both a portfolio and a sales asset. It demonstrates the exact standard of work a prospective client can expect, from the production quality of the case studies to the technical build of the site itself.

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